Great teammates know how to complement each other. As Lucozade Sport and the Western Basketball Association (WBA) enter their 5th championship season together, the partnership is moving into such exciting new territory so much so that Lucozade Sport identified the partnership as a continued opportunity to support one of Western Jamaica’s premier sporting organizations.

GSK Caribbean’s Promotions Coordinator, Danikee Knight said "Lucozade Sport has a great deal of respect for the WBA because they continually strive for sporting excellence and contribute significant time and resources to encourage Western Jamaica's youth to embrace a healthy and active lifestyle."

GSK is committed to supporting the community and this partnership ensures the WBA can continue to excel both on and off the court, and their loyal local fan base can continue to enjoy watching great basketball action throughout this season and beyond.

Danikee Knight’s sentiments were echoed by WBA VP, Marketing, Khurt Comrie; "The WBA is excited about this sponsorship and is proud to have such a great global brand partner with us again. The support that Lucozade Sport has given to us has been very significant and many of our youths have benefited."

As evidence of this, a few weeks ago Samardo Samuels, a former Muschett and Falmouth Flames player had entered his name into the 2010 NBA Draft pool.

The Division One League will be aptly renamed the Lucozade Sport Men's Basketball Championship for the remainder of the season. Furthermore, Lucozade Sport will be the league's official sports drink and 'Performance Partners'.

By Khurt Comrie for WBA Media.