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October 21, 2007
Home - Wba Updates
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Trojan & Pharmaton Enriches Wba
President's Cup
 The
Western Basketball Association (WBA) is pleased to
announce that world leading condom brand TROJAN® in
partnership with PHARMATON®
Multivitamin are the 2007
President's Cup Knockout Tournament sponsors. The
competition will now be called the WBA TROJAN/PHARMATON
President's Cup Knockout.
The President's Cup Knockout is in its second year
running, but for the very first time, there is
sponsorship. This knockout tournament is unique, as it
combines all eight teams from the Men's Basketball
Championship (Div 1) and the top eight teams from within
the Men's Basketball League (Div 2) to compete for the
Knockout Trophy and $10,000.00 cash.
This partnership sees two exciting and dynamic brands
combine their respective strengths in what is
undoubtedly a major coup for the League. "There is a
great fit between the heritage of our brands and our
people who are young, active and independent minded. Our
partnership with the WBA is a great way for us to both
launch TROJAN® in Western Jamaica and support a dynamic
sport from the grass-roots level," said Andre Cowan -
Brand Manager for TROJAN®.
The partnership is a one-year deal for the 2007/08
basketball season. The sponsors are also the Official
Lifestyles Partner and Official Multivitamin of the WBA
respectively, which teams will benefit from tangible
incentives throughout the sponsorship year.
Trojan® brand condoms are America's #1 condom and have
been trusted for over 90 years. There are over 29
varieties condoms which are made from premium quality
latex to help reduce the risk of unwanted pregnancy and
sexually transmitted diseases. . . More Jamaicans are
now beginnning to trust the Trojan brand than any other
condom.
www.trojancondoms.com
Pharmaton® is a leader in providing overall well-being
across the different life stages. Pharmaton®, a unique
combination of vitamins, minerals and the G115® Ginseng
extract, are the backbone of the natural herbal
structure. Pharmaton® is one of the leading
international brands for the adult population for an
improvement in quality of life and daily physical and
mental well-being. Pharmaton® Kiddi - the Pharmaton® for
kids – is tailor-made for the healthy physical and
mental development of children.
www.pharmaton.com
By Khurt Comrie for WBA Media.
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