LUCOZADE SPORT
ATHLETIC WORKSHOP
GlaxoSmithKline through its world leading brand Lucozade
Sport will be staging the fourth Annual Lucozade Sport
Athletic Workshop which kicks off in Montego Bay. The
first of three seminars will be held at the Holiday Inn
Sunspree Resort Monday 11th February 2008 and
continues next at the Hilton Kingston Hotel in Kingston
Jamaica Tuesday 12th February. The final
installment will be on February 14th in
Trinidad at the Hilton, Port of Spain. [Download Poster
Here]
Lucozade sport has been and continues to be, one of the
worlds most highly respected and preferred isotonic
drinks among both competitive and non-competitive
sporting aficionados. Revered for its fast effective
delivery of energy as well as its unique formulation
which replenishes vital minerals and salts lost through
body fluids during physical exertion,
Lucozade Sport delivers a refreshing blast of the
essential needs of athletes while improving sporting
endurance and facilitating hydration and rehydration
before, during and after competition. Lucozade Sport was
birthed in the UK and since its genesis, has emerged as
a world leading brand whose list of affiliates,
sponsored associates and official brand users include
Asafa Powell (the worlds’ fastest man) – Brand
Ambassador, numerous English premiership teams as well
as several other league teams in other sporting
disciplines throughout Europe. It is the official drink
of the English Premiere League and the Flora London
Marathon among many other popular sporting events.
Lucozade Sport is managed in association with the
Lucozade Sport Science Academy (LSSA) based in the
UK. The
LSSA has over 30 years of experience in sports
nutrition and research and is 100% “dedicated to
improving sports performance”. Using expertise in sports
nutrition and hydration to help advance the
understanding of their role in driving sports
performance the LSSA is committed to applying its
knowledge to the development of genuine high performance
sports nutrition and sports hydration products with
proven performance benefits, these are stringently
tested to help ensure they are free from prohibited
substances.
Today they continue to work in partnership with leading
universities, coaches, nutritionists and sports
professionals to further our understanding of sports
nutrition and research new products for the betterment
of today’s athletes.
In keeping with the LSSA mandate and with the Beijing
Olympics only a few months away, it is therefore quite
fitting that the focus of the workshop this year is on
the “Physical and Mental preparation of today’s
athlete for major competition”.
Leading
the seminars will be Mr. Nicholas Morgan; Sports
Scientist of the Lucozade Sport Science Academy (U.K.)
and he will be discussing physiological demands of
specific sports during training and competition while
considering varying environmental conditions and the
potential impact on nutrition and overall performance as
well as sharing case studies.
Nick brings with him a wealth of experience and
knowledge in sports, sports nutrition, training and
preparation techniques as well as technical expertise in
the areas of sport and exercise Research and Development
Projects. He has won the British universities National
Singles student Tennis Championship as well Men’s County
Championships at both the Junior and Senior levels and
holds a Masters of Science Degree in Sport and Exercise
Science (Physiology) from the University Of
Wolverhampton (U.K.).
Our local segment this year will feature a presentation
on Strength training and Conditioning by Jamaican IAAF
Certified Trainer, Roy Thomas. Mr. Thomas
received his IAAF Coaching Diploma in 2006 and holds a
Master’s of Science Degree from the University of the
West Indies. He is presently a Lecturer for IAAF Level I
Coaches Courses as well as Senior Lecturer Track &
Field, Anatomy & Physiology at the Shortwood Teachers’
College where he also heads the Physical Education
Department.
For further information contact GlaxoSmithKline
Caribbean Consumer Department at 920-2199 ext. 274
